Blog - Web Circle https://webcircle.com.au/blog Mon, 12 Jul 2021 05:38:16 +0000 en-US hourly 1 LAUNCHING AN ONLINE STORE? STEER CLEAR OF THESE 5 COMMON ECOMMERCE MISTAKES https://webcircle.com.au/blog/ecommerce/launching-an-online-store-steer-clear-of-these-5-common-ecommerce-mistakes/ https://webcircle.com.au/blog/ecommerce/launching-an-online-store-steer-clear-of-these-5-common-ecommerce-mistakes/#comments Mon, 12 Jul 2021 05:22:19 +0000 http://webcircle.com.au/blog/?p=1284 Starting or running an eCommerce store means endless sales, revenue and brand building opportunities for marketers. However, building a new online store has never been easy, considering all the critical decisions you must make – from deciding on a profitable niche to choosing an eCommerce website development platform and building a marketing strategy. Between all […]

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Starting or running an eCommerce store means endless sales, revenue and brand building opportunities for marketers. However, building a new online store has never been easy, considering all the critical decisions you must make – from deciding on a profitable niche to choosing an eCommerce website development platform and building a marketing strategy. Between all these processes and decisions, new marketers make slip-ups that cost them money and time.

Just as you plan and implement various strategies to ensure a successful eCommerce launch, it is important to avoid certain mistakes that other marketers make while launching an eCommerce website to prepare for the success of your new online store.

Keeping that in mind, we have listed some minute but destructive mistakes that you must avoid to eliminate hassles down the road and keep your eCommerce store profitable.

1. CHOOSING THE WRONG ECOMMERCE PLATFORM

Whether you are just launching a new online store or have an eCommerce presence for some time now, the platform you choose to manage your eCommerce business plays a major role in how you attract shoppers, showcase and sell products, generate sales and scale your business over time. A good eCommerce platform would be able to seamlessly integrate with your existing systems, offer the desired level of customisation and control and allow your business to grow efficiently.

Here’s a checklist of factors you need to consider while choosing an eCommerce platform:

  • What products you plan to offer?
  • How much are you willing to spend on your eCommerce solution?
  • When and how do you plan to scale your business?
  • How much control you want to have over your eCommerce website?
  • What tools your platform needs to integrate with?
  • Do you have enough technical knowledge to manage the platform on your own or will you consider hiring a professional?
  • Do you want a unique design or an in-built template will do?
  • What kind of a shopping experience your customers are looking for?

Remember that choosing an inappropriate eCommerce platform for your business could mean the need to invest even more money, time, and energy into updating your platform or migrating to a new one altogether.

2. MOVING FORWARD WITHOUT DEFINING YOUR TARGET AUDIENCE

Having a product to offer and an online space to market it, is not enough to ensure success in the eCommerce landscape. You must also know who are looking for and most likely to buy that product; unfortunately, many marketers make the mistake of considering everyone as their “ideal customer”. Without a defined target audience, you will have no idea who can best use your products/services and how exactly you can market to them.

Defining your target audience, on the other hand, will help ensure that you are selling to the people who need your product. In addition, with an understanding of your target customers, you will be able to better create a brand message that entices them to buy from your store. This will eventually help to deliver an experience that encourages your customers to repeat purchases and stay loyal to your brand.

3. CREATING A DESKTOP-ONLY DESIGN

We no longer live in an era where people had to go out to shop online. Today, shoppers can browse thousands of products not just on their desktop computers but also on their smartphones.

In fact, most of the online transactions happen through smartphones nowadays. According to research data, mobile accounts for more than half of web traffic globally. That said, it is essential for marketers to create a responsive eCommerce design for customers to seamlessly view products on whatever device they use.

4. NOT OPTIMISING YOUR WEBSITE

A functional website with an aesthetically appealing design is not enough to guarantee traffic and sales. You need to make sure your website is optimised for speed and performance. With so many options out there, online shoppers have little to no patience for web pages that load slow. In fact, 47% of consumers expect a website to load within two seconds and 40% of consumers will wait no more than 3 seconds for a web page to load before they abandon the website. So, no matter how unique your products or service may be, people will click away if your website takes too long to load. There are several ways to enhance the speed and performance of your website, including:

  • Reducing the number of plugins and unnecessary extensions
  • Enable website caching
  • Minimising the number of CSS and JavaScript files
  • Optimising the size of the images
  • Moving to a better hosting service
  • Utilise a content delivery network (CDN)
  • Reducing redirects and HTTP requests

In addition, including a CTA on every page of your website that evokes interest and curiosity will increase your chances of generating conversions and sales.

5. POOR NAVIGATION

There is no point in having a website that looks good and attract users but fails to convert them into paying customers. Nothing can discourage a potential customer from completing their purchase than complex website navigation. It can be quite disappointing for shoppers to click several buttons or go through a hundred pages and confusing website features to finally find the information they have been looking for. Not only can it cause irritation, but poor navigation can also increase cart abandonment on your website.

It is important to optimise your website in a way that allows visitors to easily navigate product descriptions, product images, checkout page, and get back to the home page instantly with a click on the header. Consider working with a UX expert to optimise your web pages for smooth navigation and a seamless user experience.

CONCLUSION

These were five common mistakes that most retailers make when launching their first eCommerce website. Being aware of these obstacles that other eCommerce business’ face on their journey will help you avoid unnecessary troubles and unexpected costs in the long run. Not only will you be able to optimise your website for smooth performance and better conversions, but you can also create a positive reputation for your business online and a following of happy, loyal customers that choose your brand every time.

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“HOW TO” AND “HOW NOT TO” MARKET YOUR MOBILE APP https://webcircle.com.au/blog/mobile-app/how-to-and-how-not-to-market-your-mobile-app/ https://webcircle.com.au/blog/mobile-app/how-to-and-how-not-to-market-your-mobile-app/#comments Fri, 25 Jun 2021 09:18:48 +0000 http://webcircle.com.au/blog/?p=1267 Shopping while sitting on your couch, socialising with friends and people across the globe, booking hotels and flights, consulting with your dentist, watching the latest episode of your favourite show that you missed last night, reading news on the go – what is it that you cannot do with a mobile device (with an internet […]

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Shopping while sitting on your couch, socialising with friends and people across the globe, booking hotels and flights, consulting with your dentist, watching the latest episode of your favourite show that you missed last night, reading news on the go – what is it that you cannot do with a mobile device (with an internet connection)?

 

With over four million apps available for download on world’s leading mobile app stores, like Google Play and App Store, and of course, the constantly rising number of Smartphone users, mobile apps are a rapidly growing and transforming market – without any significant signs of going down in the foreseeable future. This indicates how powerful of a tool mobile apps are for marketers when it comes to connecting with your audience.

While building an intriguing, robust mobile app that does everything it should – connecting you with your mobile-savvy audience, providing them the information they are looking for and more – can ensure digital growth and success for marketers, that mobile app would be worthless if people don’t know it exists in the first place.

This brings us to common mistakes marketers make while building and marketing their mobile app.

  1. Treating their mobile app as just a smaller version of the brands’ website, enabling the same navigation and functionality in the app as used in the website.
  2. Building and launching the app without a strategic plan for marketing it.
  3. Skipping ASO (app store optimisation) – not optimising your mobile app for app marketplaces.
  4. Forgetting about target users and their needs while building your app.
  5. Not having a landing page and website for your app.
  6. Skipping social media marketing and paid promotions

There are many other mistakes that marketers and developers can make at any stage of app development and marketing. Knowing and avoiding these mistakes will help you increases your app’s chances of success. But that’s obviously not the only thing you need to do in order for your app to attract users that will not only make for repeat engagement but will also become loyal advocates for your brand or product.

Having said that, listed below are some effective ways to market mobile apps which can be combined to build a robust marketing strategy that drives long-term success for your app.

PRE-LAUNCH MOBILE APP MARKETING

1. Engage and Understand Your Potential Customers

No matter how strategic and effective your marketing methods are, if your app doesn’t address a user pain-point or need, they are not going to want or use it. Identify and research social media platforms, forums, blogs or websites your target audience regularly visits, to get a better understanding of their needs and interests.

2. Create A Website or Landing Page

A majority of app installs come from mobile websites. You can create a visually appealing, crisp landing page or a teaser video for your product to convert interested users into excited prospects. Moreover, to build some awareness around your upcoming app, you can set up a pre-launch website and benefit from early search engine optimisation. This way, users will have a sneak peek into your app instead of just hearing and reading about it while marketers can grow an email list of interested mobile users and keep them updated about the app launch and other related news.

3. Start a Blog in Advance

Blogging is one of the most effective ways to drive traffic and increase user engagement on your website. Consider starting a blog weeks or months before your app is planned to launch and keep users updated by regularly posting. Your pre-launch posts do not have to be too comprehensive, you can simply write about your upcoming app and its features and let people see how the app will look like or work via screenshots and teasers. Not only will this make your audience feel valued and included in the process, but it will also allow you to interact with your audience and create a sense of trust around your app in advance.

POST-LAUNCH MOBILE APP MARKETIN

4. Optimise for Mobile App Stores

App store optimisation (ASO) is essential to improving your mobile app’s visibility in popular play stores like Google Play and Apple App Store and give it better chances at conversions. These mobile app marketplaces have algorithms in place to prioritise certain apps in search results based on different ranking factors like tags, screenshots, ratings, app title, download, etc.

Effective app store optimization involves using well-researched, structured keywords in app title and throughout listing to make the app show up when users search for those keywords. Besides, including videos highlighting the features and benefits of the app and screenshots of the app itself will provide added value to users, generating more interest around the app.

5. Social Media Marketing and Paid Advertising

With around 4 billion people actively using social media globally, marketers that do not post or advertise on the likes of Facebook, Twitter and Instagram are already losing a lot of their potential customers to their competitors. It is a good idea to actively post on your social media channels and engage people while creating awareness around your app. On the other hand, if you choose to drive traffic through social media ads, note that most social media platforms allow you to target your audience specifically by demographics and interests.

THE TAKEAWAY

The market for mobile app is huge and great marketing is critical to encourage people to choose your app out of hundreds and thousands of similar options out there. Regardless of what methods you implement for your mobile app marketing, it is important to define your goals beforehand and track varied key metrics through all the stages including engagement, acquisition, conversion and retention of the users. That’s the only way to know if your marketing strategy is working and ensure success for your app in the long-term.

At Web Circle, we have a team of mobile app developers the help you not only build a robust app for your business, but also track the right key metrics at each stage of user journey to identify possible bottlenecks and improve the app for a better user experience. With the expertise to use advanced analysis tools, we make sure you are leveraging real-time data and comprehensive insights to analyse and optimise your app’s performance.

 

 

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BEST PRACTICES FOR A SUCCESSFUL ECOMMERCE REDESIGN https://webcircle.com.au/blog/ecommerce/best-practices-for-a-successful-ecommerce-redesign/ https://webcircle.com.au/blog/ecommerce/best-practices-for-a-successful-ecommerce-redesign/#comments Fri, 18 Jun 2021 04:55:44 +0000 http://webcircle.com.au/blog/?p=1259 Building an eCommerce business is not a one-and-done deal. No matter how good your website is when you start off, it will eventually outgrow your business needs and goals, and that is where ‘Redesign’ enters. Why Redesign Your Site in the First Place? As soon as the thought of a complete website overhaul crosses your […]

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Building an eCommerce business is not a one-and-done deal. No matter how good your website is when you start off, it will eventually outgrow your business needs and goals, and that is where ‘Redesign’ enters.

  • Why Redesign Your Site in the First Place?

As soon as the thought of a complete website overhaul crosses your mind, your first action should be determining the real need for that redesign. The reason for an eCommerce redesign should be better than ‘it just felt like you need to’.

To determine a good reason, you need to spend time analysing your website and data. Since your website has been up for a few years now, you will have some invaluable information about how your website is performing, how your visitors interact with your site, what your prospects do after landing on the site, and more. Reviewing your website and looking through your data analytics will give you actionable insights, such as best performing page, worst performing page, SERP ranking, pages per visit, returning customers, clicks from social media networks, and more. Depending on those insights, you can decide which areas can do better with minor modifications, which pages may need to be reconstructed completely and what parts need no modification at all.

  • Analyse Customer Behaviour

A successful redesign comes from acting upon the behaviours, needs and wants of your visitors – aka potential customers. Before you feel tempted to wonder how your website would look after the planned overhaul, you need to determine what your prospects expect it to be like. Initially, you might not have much data to be able to understand how your prospects behave on your site, what they exactly want or what is keeping them from taking the required action. During the redesign phase, however, you will gain access to copious amounts of data through your Google Analytics –- specifically different types of reports like Checkout Behaviour, Site Search, Exit Pages. These reports will help you better understand your prospects and their behaviours. With detailed data analytics in hand, you can fully understand the pain points and barriers that your visitors come across while exploring your eCommerce site.

This will further help you make informed decisions about what needs to be improved in your website in order for it to perform better and deliver a frictionless experience.

  • Optimise Above-the-Fold Content

Anything and everything that goes above the fold is IMPORTANT. If you fail to take the time to optimise content across this area, you will likely lose your potential customers or confuse visitors, and might even see a drop in your search engine rankings.

The moment a visitor lands on your eCommerce website, whatever appears at the top of the page will affect whether they want to stay on your site and take the required action or leave to land on your competitor’s website. If you properly optimise your above-the-fold content with the right visuals and textual elements, you can create an enjoyable experience for the visitor which will encourage them to scroll the page to read more content, and even become a subscriber or customer.

Start by making crystal clear – what exactly you are offering, right at the top. In addition, provide a clear value proposition to explain what makes your company stand apart and why your visitors should care to buy from you. A simple, intuitive navigation, a well-placed CTA, quality images and benefits of choosing your business are some other elements that would go a long way to hook your potential customers and get them to take the required action.

  • Test As Often As Possible

This is one of the most important but also most overlooked steps in a redesign process. Before you start testing, you must make sure all the redesign work on you site is complete and there is nothing you want to change or fix as of now. Once your redesigned website is in an exact form that your new visitors would experience it, you can start with testing, examining each and every aspect of the site- from content to navigation, code and SEO. You can have some co-workers to use the website and provide feedback.

Besides, remember that testing is an ongoing process. Every time you make a change or add a new functionality to your site, you must put it through full-scale testing to see if it works the way you want.

  • How often should you redesign your eCommerce site?

This is an important question because you cannot just redesign your website every time there is a decline in online sales or there is a new design trend that many of your competitors are adopting. Redesigning your website altogether too frequently, when you could have managed with a few changes in your copy or improvements in the layout, can negatively impact not only the user experience, but also your SEO ranking. On the other hand, go years or decades without giving your website an overhaul, people might assume that you are out of business or don’t value your web presence – looking for other companies to do business with.

So, how often should your website get full-scale redesigns?

It is generally recommended that you get your whole website redesigned every 3-5 years. But before you jump ahead with a redesign, you need to make sure there are no gut feelings and HIPPOS (highest paid person’s opinions) involved. Go through all necessary metrics like conversions, bounce rate, average session duration, interaction per visit, number of new visitors, etc., and assess how your website is performing. If the majority of these metrics are underperforming, despite you best efforts, it might be time for a redesign.

  • CONLUSION

We hope the abovementioned pointers give you a place to start with your redesign process instead of just hammering on random areas that might not even need attention. By now, you must also be able to make out that whatever you redesign goals, it is imperative to put yourself in your average visitor’s shoes, so you can come up with a customer-centric approach and not just a redesign idea that looks great to you, your design team, your friends or a few other people you know.

At Web Circle, we make website redesign an easy and cost-effective process for eCommerce business owners with our time-tested Magento web design services. We have a certified and experienced Magento web development team that works closely with our clients to identify challenges facing their eCommerce website and build a well thought-out approach to overhaul their website for better performance and shopping experience.

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DIGITAL WALLET – IS IT NECESSARY FOR YOUR ECOMMERCE WEBSITE? https://webcircle.com.au/blog/ecommerce/digital-wallet-is-it-necessary-for-your-ecommerce-website/ https://webcircle.com.au/blog/ecommerce/digital-wallet-is-it-necessary-for-your-ecommerce-website/#comments Mon, 31 May 2021 06:57:31 +0000 http://webcircle.com.au/blog/?p=1252 Online shopping is growing exponentially, so are digital payments. Today’s consumers love the ease of finding just about any product online and have it delivered to their doorstep in a relatively short period of time. However, like physical retail businesses, eCommerce doesn’t come without challenges. And the biggest of them is cart abandonment. Typing credit […]

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Online shopping is growing exponentially, so are digital payments. Today’s consumers love the ease of finding just about any product online and have it delivered to their doorstep in a relatively short period of time. However, like physical retail businesses, eCommerce doesn’t come without challenges. And the biggest of them is cart abandonment.

Typing credit card and address information on mobile screen can be annoying, inconvenient and time-consuming for online shoppers. Once they find a desired product, people want to complete their purchase as quick as possible, which is why we are seeing a growing interest in digital payments.

For eCommerce merchants, it is important to minimise the friction at checkout in order to increase conversion rates, and digital wallets help you just do that.

WHAT IS A DIGITAL WALLET?

A digital wallet is an in-app or cloud-based payment system that allows consumers to securely store their credit card or other payment details so that they can make online transactions across different websites or physical stores without the need to give away their confidential payment details.

A digital wallet works just like your physical wallet – it allows you to store your credit cards, debit cards, cash and other personal or financial information, only virtually. With all your payment credentials in one place and easily accessible on the cloud or in app, you can conveniently pay for your purchases from your mobile phone or even your laptop or PC. Some of the most popular examples of digital wallets include Amazon Pay, Google Pay, Apple Pay and Samsung Pay.

Most of the eCommerce websites, today, offer a digital wallet feature to ensure quick and hassle-free checkout for their customers. Some eCommerce businesses have their own digital wallet built in their website, others simply collaborate with third-party companies that provide digital or mobile wallet services e.g. Paytm, Paypal, Stripe, Adyen etc.

HOW DOES IT WORK?

Digital wallets have an easy set-up process and function. Digital wallet software is traditionally installed on a smartphone device via an app or but can also be accessed directly through an eCommerce website or online platform.

A digital wallet typically requires the user to download a mobile wallet app on their smartphone. Then you need to create an account adding your personal information, payment information, and any other verification details needed.

Once your bank verifies your payment details, you can start using your digital wallet app to make online payments wherever you want with a single tap or click.

To allow payments at physical stores, mobile wallets use a technology called – near field communication (NFC). POS terminals that support payment via digital wallets, have a contactless payment symbol on them; to make a payment, you need to simply point your smartphone close to that symbol, and scan a QR code, enter a password, or tap the required button to confirm the payment.

BENEFITS OF DIGITAL WALLETS

Fast Payment

A lengthy checkout process where customers have to select a payment mode and enter payment details every time can be a turn off. A digital wallet feature eliminates the hassle of repeatedly providing credentials for each transaction and automatically deducts the amount from the saved card or the wallet credit itself, cutting the cumbersome process short and saving customers’ time.

Increased Convenience

Rather than spending time digging a card out of your chunky wallet crammed full of credit/debit cards, cash, driver’s license and IDs, you can simply hold your smartphone close to a payment terminal in a store and check out in a few seconds. Digital wallets also streamline online transactions, allowing you to complete your purchases at online stores in minimal clicks. Besides, a lot of people would love the convenience of not having to lug around a bulging wallet brimming with cash and cards.

Reduced Cart Abandonment

Payment through a digital wallet hardly takes any time and effort, leading to a smoother and faster checkout. So when customers leave your eCommerce website or physical store with a pleasant, seamless shopping experience, they are more likely to return for more, resulting in customer retention.

Moreover, by simplifying the checkout process, eCommerce merchants make sure that more shoppers can complete their purchase, eventually reducing cart abandonment rates. According to eCommerce statistic data, 21% of shoppers who abandoned their carts thought the checkout process was too long or confusing.

Reduced Transaction Fees

By issuing a credit card of their own which can be used via an e-wallet, merchants can lower bank transaction fees. It is pretty much like a gift card offered in physical stores, only the card works virtually and there is no cost for issuing a plastic version. Since the card is digital, it leaves the bank out of the payment loop, reducing transaction fees.

Enhanced Security

If you have ever lost your physical wallet, you must know the pain of deactivating and replacing all cards; not to forget, the lost cash cannot be recovered. Paying through a digital wallet negates this problem, providing you peace of mind. Even if you lose your phone, the person who steals it will need to first break into your phone password and then further Face IDs or password used to protect your digital wallet app.

The Takeaway

Digital wallets may be relatively new in the eCommerce industry, but are rapidly gaining popularity for the convenience of payment they offer to customers and increased sales & lower cart abandonment benefits to merchants. Especially, the social distancing and lockdown restrictions imposed in the wake of COVID-19 pandemic have made it difficult for shoppers to move out and pay physically with cards or cash for their purchases. This caused more people to switch to online shopping and embrace contactless payments through digital wallets.

Moreover, statistics indicate that digital wallets will continue to grow by CAGR of 12% to reach $6.7 trillion in 2023.

So, if you do not already have a digital wallet feature in your Magento eCommerce website, you are missing out on a lot of potential customers and sales. It is advisable to work with a certified Magento agency to integrate a digital wallet system into your eCommerce website or app.

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PROVEN TIPS TO MAKE YOUR ECOMMERCE LANDING PAGES CONVERSION-FRIENDLY https://webcircle.com.au/blog/ecommerce/proven-tips-to-make-your-ecommerce-landing-pages-conversion-friendly/ https://webcircle.com.au/blog/ecommerce/proven-tips-to-make-your-ecommerce-landing-pages-conversion-friendly/#comments Tue, 16 Mar 2021 09:40:26 +0000 http://webcircle.com.au/blog/?p=1237   Landing pages are an integral part of lead conversion – as the name suggests, these pages help website owners land visitors and induce them into taking desired action. A landing page basically serves as a call to action for your promotional campaigns, whether online or offline. While any web page a user visits is […]

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Landing pages are an integral part of lead conversion – as the name suggests, these pages help website owners land visitors and induce them into taking desired action. A landing page basically serves as a call to action for your promotional campaigns, whether online or offline.

While any web page a user visits is technically considered a landing page, this blog will focus on two important types of landing pages that are connected to marketing campaigns and can be optimised to manage visitors’ expectations and convert them.

  1. Lead-generation landing page/Squeeze page: This page is designed to collect email addresses or contact information of visitors to directly market to them in the future. Visitors are persuaded to provide useful information by gating valuable content that presents special offers in some way.
  2. Click-through landing page: The sole purpose of this page is to convince a customer to add a product into the cart and step forward to the point of purchase.

While both landing page types can help you capture user attention and generate leads, the latter one has the potential to create additional revenue in the eCommerce realm. Moreover, these landing pages may seem similar to product pages, but they have a few significant differences like:

  • They align directly to the ad (marketing message) that helps to get the prospective customers to the landing page.
  • They are not linked to your main website by any additional links that might corrupt prospects’ mind and deviate their decision to buy.

For a landing page to be successful at generating leads, the design and copy of the landing page must be relevant to the ad campaign that brings prospects to the page.

Listed below are the main elements of eCommerce landing pages and a few tips to improve conversion rate across all your online campaigns.

#Keep the Landing Page Copy Relevant to Your Ad

To create an effective landing page, it is important to keep your message consistent in both – the headline and the copy of the ad that delivers traffic to the page.

Whether on purpose or not, prospects pay special attention to this match, and their decision to stay or leave the page largely depends on this match, so you must maintain the consistency.

If you have mentioned and promised to offer 30% discount and free shipping without any minimum amount in the ad, let the message be the first thing your potential customers see when they navigate to the landing page.

When it comes to headline, it is important as it not only serves as a value proposition but serves as the prospect’s psychological link to the original ad. This clearly means that the strategy of your whole campaign should revolve around matching ad campaign to the landing page.

# Feature the Product with Effective Visuals 

The focal point of your campaign is the product itself, so you must use an appropriate “hero image” to highlight the product and make it look desirable. The use of a poor image of the product on the landing page can affect your conversion rate negatively.

But what exactly is a “hero image”?

Well, it represents an oversized banner at the top of a web page that draws prospects’ attention towards your product. Its message needs to be clear and should follow logically from the headline or value proposition.

#Emphasise on Product Benefits 

Once you have featured the product, highlight the benefits of the product with a brief paragraph or a few bullet points. The product descriptions of the best landing pages accurately describe everything from value proposition of the product to compelling offers.

When it comes to high-priced or more valuable products, customers are willing to dedicate more time in finding out further details of the product. If your website fails to provide prospects with the necessary and helpful information, they will likely leave the page to click on your competitors’ link.

#Keep Landing Page Credible 

The main purpose of landing page is to only convert visitors into leads without any distractions. And to generate leads from prospects, the credibility of your landing page needs to be well-defined with social proof, independently of your company website. This will help potential customers gain trust as the product has been bought, used and appreciated by many other users.

To keep distractions to a minimum and maximise the rewarding potential of your landing page, include only one call to action. If the purpose of the page is to induce visitors for a product purchase, let “Add to Cart” be the only mode that leads prospects from the landing page to the checkout.

In reality, the purpose of a landing page is to take prospective customers directly from the awareness stage to your sales funnel and encourage them to convert. However, it is not easy as lead conversion depends on brand’s credibility and trust, and requires a perfect alignment of all elements to eliminate friction.

TYPES OF LANDING PAGES APPLICABLE TO ECOMMERCE

Product page: The product page itself can be a type of a landing page, especially when search engine finds your page and navigates visitors to it.

Category page: This is considered a landing page not by design but by its importance and “searchability”. Prospective customers often search some general category products and end up on a category page.

 

Search page: If a visitor uses the search function to find a specific product, there are many ways you can help the prospective customer find the product that matches their respective search query.

The trick is to provide maximum information and give visitors an accurate match to their search. If multiple items match the search keyword, show them in a grid pattern to make them visible on screen and allow users to filter options by as many criteria as possible.

Promotion page: These are the pages linked to ad campaigns that may advertise your sales, seasonal items or simply the most popular products. Always remember, everymarketing campaigns that you run for offers, sales or products should have a dedicated landing page for best results.

Coupon page: A coupon landing page allows prospects to easily find your store’s best and exciting offers and discounts, resultantly boosting customer satisfaction and increasing your company’s revenue and overall performance. In your coupon landing page, provide accurate instructions on how to redeem the coupon, inform customers of any restrictions of the coupon and provide a clear call-to-action to use the coupon.

In addition, organic search and product keywords make product pages the most likely landing pages for an eCommerce website. That means for design and optimisation purpose, you need to treat every page on your site as a landing page.

In many instances, product pages are the most visited pages on a site that get traffic from search/PPC campaigns. That said, it is important to make them one of your top priorities in the conversion optimisation process. To make the most of your product landing page, use different graphic and copy elements including

  • Compelling headline
  • Product description
  • Immersive product images or videos of the product
  • Social proofing
  • Navigation
  • Testimonials and/or reviews
  • Cost
  • Marks of quality/expert/trust
  • Ability to compare different products
  • Call to action
  • Scarcity/urgency indicators that may nudge the customers to buy
  • Ability to customise the product, in terms of colour or size
  • Detailed information
  • Prominent display of shipping terms and conditions
  • Contact information
  • Customer support/chat

These elements should ideally be included on the product page. Their motive is to give complete information to prospects and alleviate trust issues.

HOW CRO CAN HELP IMPROVE YOUR PRODUCT PAGE

Applying CRO research methods to product pages can help you discover issues that may affect a page’s performance, conversion-wise.

1) Use quantitative analysis and observe the products and images visitors find most compelling. Also, identify which interactive elements were most popular and led to conversions. Visitor groups that find your product amazing can be identified with the help of segments.

2) Use qualitative research and surveys to identify elements that are missing on product pages and that your visitors would like to see. Go through customer reviews and understand what they expect, then enhance product descriptions and other content to provide them the information they need to make a fruitful decision.

3) Inspect the page heuristic; this indicates navigational issues, lack of information and other design issues. Removing or fixing such issues is the first step in optimisation.

That is it!

With the tips mentioned in this post, we hope you can successfully create high-quality landing pages that convert visitors at a rate higher above the industry average.
If that sounds something you might be interested in, connect with us for result-oriented eCommerce development services.

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COMMON MAGENTO 2 UI MISTAKES https://webcircle.com.au/blog/magento-2/common-magento-2-ui-mistakes/ https://webcircle.com.au/blog/magento-2/common-magento-2-ui-mistakes/#comments Wed, 18 Nov 2020 05:30:30 +0000 http://webcircle.com.au/blog/?p=1233 By default, Magento 2 offers a large number of features and tools that enable merchants to create high-performing stores that can do both – bring in sales and grow in the competitive marketplace, efficiently. Additionally, there is an endless selection of third-party extensions for adding functionality and flexibility that eCommerce businesses need to enhance and […]

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By default, Magento 2 offers a large number of features and tools that enable merchants to create high-performing stores that can do both – bring in sales and grow in the competitive marketplace, efficiently. Additionally, there is an endless selection of third-party extensions for adding functionality and flexibility that eCommerce businesses need to enhance and expand their site.

Even though the platform offers hundreds of possibilities for optimisation and high conversion rates, many store owners still manage to have an unfortunate experience. In an attempt to make their website more appealing and highly functional, some business owners load their site with plenty of design elements and third-party applications, which results in confusion and negatively impacts user experience.

In this article, we have shared some common mistakes designers make and effective tips to avoid or correct them.

MISTAKE #1 – The Top Navigation Menu Does Not Fit into the First Screen

 

This usually happens due to the size of the banner. For visitors using a small screen to access your website, there will be different navigation requirements. To make sure the navigation menu seamlessly fits into the user’s screen, you need to optimise your banner size for different screen resolutions. With a responsive design, the banner will not take up over the half of the screen.

MISTAKE #2 – The drop-down list does not fit in a single screen

The happens when your website has a horizontal menu and multiple sub-categories. A good website will always focus on clear navigation rather than number of clicks. Users must know where they are on the website and how they can get to their point of interest. To make sure the subcategories of the main menu are visible on the available space, consider shifting some page elements that are not related to navigation, to the footer or move them to additional navigation. These elements include settings that are rarely used, such as ‘contact us’, ‘privacy policy’, ‘work with us’, etc.

Since Google primarily uses the mobile version of web pages for ranking and indexing, you want to make sure that your website is well optimised for mobile. Go through your Google Analytics account to determine the most popular devices and screen resolutions among your target audience and focus on them first when designing your website.

MISTAKE #3 – Leaving excessive space around the web page

White space, often referred to as negative space, is the area intentionally left blank on a web page, usually between graphics, images, columns, text, margins and other elements, to create a look that is clear, comforting and enjoyable.

However, too much of white space can result in a bland, uninspiring layout with little to encourage the visitor to learn more. It can detract the reader’s attention from the content rather than pulling them in.

If your web page seems to have a lot of white space, you can fill it with nicely spaced and positioned columns showcasing important information to your visitors – it can be a login block, a promo campaign, recently viewed products, etc.

MISTAKE #4 – Too much of product information in the first screen area

Some designers fail to draw a line between showing off their creativity and overwhelming readers with tons of information. This issue happens due to conflicting ideas and demands of different teams/stakeholders. One team may want to focus on the new functionality of the product while the other team may think they should emphasise on how the product works. Stakeholders may believe positive reviews should be featured first to create a powerful impact.

The point is if you are not leaving the reader interested to learn more, there is a good chance they won’t come back. So, think about what information is useful for visitors and can encourage them to want to read more about the product and take desired actions on your website.

MISTAKE #5 – Poor iconography

Designers often make the mistake of considering icons an extra decorative element and even see them as the easiest part of the design, while the truth is, they make a fundamental part of modern interfaces.

Choosing the right symbols is important to clearly communicate the meaning of elements and to maintain a consistent style for the icons throughout your website.

Here are some tips to follow:

  • Use vectors/SVG image formats for your icons. This will help ensure your icons look sharp and clear on any device or resolution.
  • Keep your style consistent: Either outline or fill all your icons. Also, make sure to maintain a consistent corner radius and line thickness.
  • Keep the message of your icon clear and precise.

MISTAKE #6 – Cluttered layout

Some designers get carried away when trying to show off their creativity. They may love their clutter of intriguing elements, but visitors might not like it. In fact, cluttered websites create frustration, sometimes to the point that the visitor leaves the site.

When there are too many elements on a web page competing for users’ attention, the user may get confused. Not knowing where to look, the user can miss a CTA or any other important information, which can mean a lost chance of conversion.

Here’s how you can avoid this:

  • The only elements that should feature on your landing page are the main banner image, primary headline, a concise list of benefits of the product/service, a CTA and some social proof to add credibility to your claims.
  • Every other page should be clearly navigated and focused only on one goal so that users intuitively know what action to take when they are on that page and where that action will lead them.
  • Make effective use of whitespace between text, images, columns, forms and CTAs.
  • Limit yourself to one or two fonts and three colours maximum in your layout.

THE TAKEAWAY

The main mindset for UI designers should be – usability first and aesthetics second. A website should not just have an appealing interface but an intuitive design that generates trust amongst visitors, leading them to conversions. Keep these mistakes in mind as a checklist of things you want to avoid when designing a Magento website.

For more information, consult with our Magento web development team that will help you avoid such common mistakes and focus on the effectively designing your online store.

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Splash Page Vs. Landing Page: The Difference and Features https://webcircle.com.au/blog/magento-web-development/splash-page-vs-landing-page-the-difference-and-features/ https://webcircle.com.au/blog/magento-web-development/splash-page-vs-landing-page-the-difference-and-features/#comments Sat, 22 Aug 2020 14:42:58 +0000 http://webcircle.com.au/blog/?p=1230 In this digital era, more and more businesses are choosing digital over traditional practices to sell and market their products. While there is nothing wrong with old-school marketing, the benefits of being online (where your customers are) cannot be overlooked. The availability of powerful eCommerce development platforms, the ease of reaching diverse groups of audiences, […]

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In this digital era, more and more businesses are choosing digital over traditional practices to sell and market their products. While there is nothing wrong with old-school marketing, the benefits of being online (where your customers are) cannot be overlooked.

The availability of powerful eCommerce development platforms, the ease of reaching diverse groups of audiences, and the countless opportunities to growing your business online – setting up a business online is not just easy but also advantageous for new entrepreneurs.

However, with thousands of businesses shifting toward the digital landscape every day, the competition in online market is getting fierce by leaps and bounds. To make a difference you need to stand out and that is why first impressions are so important.

Landing pages have always been a crucial part of every digital marketing strategy, but have you ever heard of splash pages? Is there any difference between a splash page and a landing page or are they just two interchangeable terms in digital marketing?

If you noticed someone using this term but have no idea what a splash page is, this blog will help you get the bigger picture. To start with, let’s have a quick introduction of landing pages.

WHAT IS A LANDING PAGE AND WHY IT IS NECESSARY?

As the name suggests, a landing page is a standalone page where your potential customers land after clicking on a specific ad or link. It is typically created for advertising or marketing purpose. Regardless of whether visitors come to your landing page from an online search, social media post or an online marketing campaign, it is their first encounter with your business. Hence, the quality of your landing page significantly affects a visitor’s first impression and their decision to connect with your business.

Considering the fact that a landing page helps you tell your potential customers about a special offer, a limited-period deal or any sort of important information, it is a must for every online business. Landing pages can be a click-through page which usually leads visitors to the homepage or any other page of your eCommerce site, or it can be lead

generation-focused. A landing page designed for lead generation typically offers visitors incentives or freebies like an eBook, a special discount coupon, free trial or free entry into a contest, early bird entry into a sale etc., in return for contact information. A good landing page should make visitors aware of your unique value proposition and create a bond of trust, convincing them to take required action.

What is a Splash Page?

A splash page is an introductory page that visitors see before discovering the rest of the website. It is considered a welcome screen or teaser that visitors see before discovering any other page of your website. While many marketers call splash pages virtual business cards, a splash page can serve several purposes:

  • Deliver important information about a new arrival or an upcoming event.
  • Present a disclaimer or a warning
  • Ask for age verification
  • Allow visitors to choose a region or a language,
  • Present a newsletter or email list signup
  • Put a countdown timer for a website

Typically, a splash page consists of a single message and an exit link. It has very few elements which are used depending on the purpose behind creating it. When creating a splash page, you can include one or more of the following elements:

  • A company logo
  • Appealing images/graphics
  • A creative video or animations
  • A meaningful and relevant initial message with a call to action

All in all, splash pages do not have a universal purpose and have different kinds of use cases depending on the business requirement. As a rule of thumb, you can use a splash page to communicate anything you want to right before a visitor enters you site.

ADVANTAGES OF A SPLASH PAGE

Truth be told – many business owners doubt the capability of splash pages. While they might seem to be an inconspicuous tool to many, splash pages can turn out to be quite helpful depending on your purpose.

GRAB ATTENTION: Splash pages contain little information and limited elements; thus, they load fast. So, you can quickly draw the attention of your visitors toward required information before they dig deeper into your website.

SHOW OFF: You can deploy a splash page to provide a quick overview of your best works as a portfolio. This allows you to show visitors what you are capable of and make a great first impression.

IMPROVE CUSTOMER EXPERIENCE: If you have multiple website versions for different countries, you can allow visitors to choose their language or location right when they enter your website.

GET FEEDBACK: By analysing which of your splash pages worked best for your business, you can determine your customers’ preferences and make required changes.

HOW DOES A SPLASH PAGE DIFFER FROM A LANDING PAGE?

As you can make up from the information above, splash pages and landing pages have their own function and purpose. However, the fact that both are supposed to grab attention often makes people think they are the same.

By definition, a splash page is an introduction screen that pops up when you enter a website. It includes little information along with an exit link which takes visitors to the main website where they can discover different pages and products. Landing pages, on the other hand, work as standalone pages that feature content which is strategically created to keep visitors on the page until they convert. So, landing pages often do not include an exit link.

In terms of purpose, a splash page aims to drive people to a specific call-to-action, collect contact information and/or provide a piece of information. A landing page is created to convert visitors into something valuable to your business, such as newsletter subscriber, contest participant, eBook downloader or webinar attendee. Moreover, a landing page can be short or long, depending on the type of content you want to use to engage your visitors. Since a splash page is only about greeting or instant information that does not aim to engage visitors, it is supposed to be as short as possible.

THE TAKEAWAY

Long story short, both splash pages and landing pages are an essential tool for online marketing. We cannot consider one to be greater and more useful than the other as they have their own purposes. Both can help you convey important message or information to your visitors whether instantly or later, thus are constructive for online businesses in a different manner. If you are still confused about landing pages and splash pages, we are always happy to assist you.

Being a leading Magento development company, Web Circle helps businesses create a strong online presence with the help of cutting-edge digital marketing practices and tools. Let our expert team create and optimise your marketing pages to meet your business goals.

 

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BRAND BUILDING ON INSTAGRAM: DOS AND DON’TS OF GROWING A BRAND ON INSTA https://webcircle.com.au/blog/reputation-management/brand-building-on-instagram-dos-and-donts-of-growing-a-brand-on-insta/ https://webcircle.com.au/blog/reputation-management/brand-building-on-instagram-dos-and-donts-of-growing-a-brand-on-insta/#comments Mon, 04 Nov 2019 11:13:31 +0000 http://webcircle.com.au/blog/?p=1222 If you are a marketer, you understand the importance of brand awareness, not just when you are starting out but also when your business is growing. Now, take a quick look at three crucial statistics; There are over 25 million brand accounts on Instagram with 80% of users following at least one. Over 60% of […]

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If you are a marketer, you understand the importance of brand awareness, not just when you are starting out but also when your business is growing.

Now, take a quick look at three crucial statistics;

  • There are over 25 million brand accounts on Instagram with 80% of users following at least one.
  • Over 60% of users log in to Instagram daily, making it the second most engaged network after Facebook.
  • People engage with brands on Instagram 10 times more than Facebook, 84 times more than Twitter and 54 times more than Pinterest.

These facts confirm that building a business profile on Instagram is crucial for brand awareness and business online reputation management.

instagram-1675670_640Instagram is second most widely engaged social media platform after Facebook, surpassing Twitter and Snapchat by miles. However, with over 25 million brands present on Insta and over 200 million users visiting at least one brand daily, it isn’t certainly the easiest social media channel for brands to create an unforgettable presence.

That said, many brands make the mistakes that impede their growth on Instagram instead of increasing awareness. We have listed here the most common of those blunders and their fixes.

#1. Getting Too Promotional

To create a buzz around your brand on Instagram, you need to be interactive. But too much self-promotion can make your brand look desperate and salesy. You might have many stories about your brand to share with your audience but letting them all out at once isn’t just the right idea.

HOW TO AVOID: Instead of overwhelming your followers with multiple posts at once, find out what type of content appeals to your audience most. Then create an engaging post using a picture that evokes a feeling and a caption than evokes a reaction.

In case, you have a lot to tell your audience, use multiple interactive features like Instagram stories, Ask Me Anything and go live.

#2.  Not Balancing the Posting Frequency

Finding the right balance between posting too often and inactive presence is where many brands drop the ball. In an attempt to stay on the top of mind of your clients, often some marketers put up too much content back to back, inducing a feeling of spam. Others would just post a similar boring kind of image once daily in the name of activity. A successful Instagram strategy, on the other hand, should focus on balancing frequency without compromising on quality.

HOW TO AVOID Determine how much time in a day you can dedicate to your Instagram profile and try to develop a consistent schedule for brand posting. Plan what images would be posted every day and ensure content quality while maintaining the frequency.

#3. Misusing Hashtags

As much as inevitable hashtags are for marketing a business on Instagram, it is easy for brands to get lured to equip their posts with too many hashtags and end up creating a damaging effect. Using too few or totally irrelevant hashtags are some other ways of killing the chance of your content/brand getting found by your audiences.

HOW TO AVOID: Run a performance check on your hashtags to determine which ones relate more to your audience and generate maximum engagement. Use the analytics to create a hashtag strategy for future posts. Also, create a few brand-specific hashtags that can be used in the long term with the intent to reach new prospects and induce interactions.

#4. Buying Followers/Likes

Buying and selling Instagram followers, likes and comments isn’t uncommon for Instagram. Given the platform’s huge user base and competitive marketing landscape, many brands get caught in the temptation of paying bot programs to do the job. While you can easily make your brand look already popular in a matter of hours, this approach will only push you away from valuable leads and engagements.

HOW TO AVOID: The only and the easiest way to grow your brand organically on Instagram, is to create quality content and consistent posting schedule. Also, consider hiring online reputation management services of a professional firm that can help you with a brand building strategy and get the most out of your Instagram presence.

#5. Failing to Tap into Your Followers 

Instagram provides brands with countless opportunities for engagement, brand awareness and growth. However, engaged followers today doesn’t guarantee engaged followers tomorrow.

Many brands focus completely on increasing followers while failing to utilise the potential of their existing following. Remember that your audience is a sure-fire medium to create a successful Instagram presence without investing in additional resources.

HOW TO AVOID: You can run a photo contest or a caption contest occasionally to promote user-generated content. Through these contests, give your followers the opportunity to spread the word about your brand, share your content using your hashtags and serve as your brand ambassador.

TO SUM UP

Over the last few years, Instagram has become more than just another social media network. It has gained immense popularity as a powerful platform for brand building, personal online reputation management, brand awareness, marketing and more.

Make sure to avoid these slipups and you will able to organically build a huge community around your brand on Instagram. Don’t forget to work with a professional to put in place a robust social media brand building strategy.

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HOW TO SELL MORE WITH STORE CREDIT? https://webcircle.com.au/blog/magento-specialist/how-to-sell-more-with-store-credit/ https://webcircle.com.au/blog/magento-specialist/how-to-sell-more-with-store-credit/#comments Tue, 30 Jul 2019 08:37:10 +0000 http://webcircle.com.au/blog/?p=1215 Every ecommerce business has different goals which tend to evolve or change gradually with time. However, there are some goals that always remain consistent for all ecommerce retailers and that is ensuring a seamless, personalised and enjoyable shopping experience for customers which ultimately leads to fulfillment of other goals such as customer retention, brand loyalty […]

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Every ecommerce business has different goals which tend to evolve or change gradually with time. However, there are some goals that always remain consistent for all ecommerce retailers and that is ensuring a seamless, personalised and enjoyable shopping experience for customers which ultimately leads to fulfillment of other goals such as customer retention, brand loyalty and increased conversion.

Now, there are countless tactics to improve customer experience and reach a variety of other associated goals. Store credit remains one of the most underutilised amongst them.

Store credit is more than just a buzzword – it is more than just another payment method for online shoppers. When implemented strategically with the assistance of an experienced Magento specialist, store credit serves as an effective way to increase a store’s revenue.

Now let’s take a step back and look at what exactly store credit means before we dig into some innovative ways to use the practice to increase customer retention in your online store.

What is store credit?

Store credit is a value offered by retailers to customers which can be used toward any purchase with their business. Unlike limited-time promotional discounts or sale offers, this type of credit doesn’t come with a validity and can’t also be transferred to any other account.

Retailers can use store credit in a variety of forms including:

  • Return and Exchange: This is the most common type of store credit offered in addition to or in place of a refund when customer requests a return or exchange.
  • Gift Card: Often purchased by customers to give to loved ones, gift cards are typically store credit that can be redeemed by the receiver toward a purchase or can also be used to hold credit from returns or loyalty rewards.
  • Financing, store credit cards and layaway: This store credit is offered by a retailer to allows a customer to pay for their purchase at a later date or incrementally.
  • Loyalty Rewards: These are store credit customers earn though loyalty programs which can be used toward a future purchase.

How does store credit benefit your business?

Long-Term Customer Retention

Store credit is used by many of the world’s most successful ecommerce retailers to inspire customer retention and loyalty. When a customer purchases a great product from your store and have a seamless shopping experience, store credit can be a cherry on the cake.

Not only does it encourage customers to come back to your store instead of going elsewhere for future purchases, but it also allows you to showcase customer what their repeat purchase means to your business and give you yet another opportunity to serve them in the best way.

Reduce Revenue Lost to Returns

Even after putting best efforts into practice, online stores may experience returns and exchanges for some reasons which means a lot of lost revenue. Offering store credit is one way to turn returns into profitable exchanges and prevent potential revenue loss associated with those returns.

Store credit allows you to accept returns without a receipt or expand the timeframe for returns, which contributes to a customer-friendly experience. This will also ensure return purchases, which will eventually allow more money to stay within the business.

Induce Customers to Spend More

It may sound difficult, but store credit is often used to encourage customers to spend more. A study conducted on store credit found out that store credit leads to more frequent store visits. Customers who shop using gift cards often tend to spend more than their store credit, which results in higher sales for the retailer.

store credit on your website

Effective ways to implement store credit on your website

Use Store Credit as Charitable Contribution

A study by Forbes revealed that more than 66% of consumers are willing to spend more with socially responsible retailers.

Donating store credits or gifts cards to charities or causes you and your customers support is a great idea to improve your business integrity and reputation without directly impacting revenue.

Expand Your Return Policy

Retailers lose billions of revenue to returns annually. That said, it is inevitable to have a robust return policy in place, preferably the type that includes store credit. Not only does store credit add leniency and flexibility to your returns, but it also allows you to capitalise on your increased sales. With store credits, you can increase return timeframe, allowing customers to be more flexible with receipts and tags, which eventually contributes to a great customer experience.

Store Credit for Referrals

Loyalty programs are a common practice amongst retailers to incentivise valuable customers. Smart retailers take this practice to the next level by setting up referral programs for customers.

This can be done by incentivising word of mouth and offering store credit to customers who refer your brand or products to others.

To sum up    

Store credit offers several opportunities for retailers to boost return purchases, customer retention and overall revenue. It is advised to hire a Magento specialist to integrate an effective store credit program into your ecommerce website to turn your returns to your advantage and keep maximum revenue within your business.

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Top Magento 2 Features that Will Boost Your Business Sales https://webcircle.com.au/blog/ecommerce/top-magento-2-features-that-will-boost-your-business-sales/ https://webcircle.com.au/blog/ecommerce/top-magento-2-features-that-will-boost-your-business-sales/#comments Mon, 22 Apr 2019 04:02:01 +0000 http://webcircle.com.au/blog/?p=1209 So, what’s new? – In every release, Magento presents online merchants, developers and service providers with a new suite of features and improved functionalities to create a more balanced, user-friendly ecommerce environment and take the scalability and ecommerce performance to the next level. While Magento is already jam packed with a comprehensive array of functionalities, […]

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So, what’s new? – In every release, Magento presents online merchants, developers and service providers with a new suite of features and improved functionalities to create a more balanced, user-friendly ecommerce environment and take the scalability and ecommerce performance to the next level.

While Magento is already jam packed with a comprehensive array of functionalities, the constantly evolving ecommerce industry and technology demands future-proof capabilities for effective Magento web development and to improve the customer shopping experience.

Highlighted below are some Magento 2 features that will have a significant impact on your ecommerce operation in terms of sales, customers experience and revenue.

MSI (Multi-Source Inventory)

Before Magento 2.3, the platform used only a single stock source. Thanks to the introduction of MSI, retailers can manage the inventory across multiple channels regardless of the location of the customer, warehouse and the type of product or sales channel.

Multi-Source Inventory is a new set of tools available as a Core Bundled Extension in both Magento 2.3 open source and community versions enabling merchants to improve their operational workflows and efficiencies by linking multiple inventory sources to one or multiple channels.

Here’s a rundown on what merchants can do with MSI:

  • Assign products and their quantities to each fulfillment source like warehouse, physical store, distribution centre etc.
  • Track, update and transfer inventory at each of these sources/locations.
  • Control which inventory sources should be used to fulfil orders for each website.
  • Add stocks to assemble virtual inventory from particular or all sources.
  • Ship partial and distributed shipments from multiple locations.
  • Override and rerun sources with matching order shipments.
  • Set notifications for low available/saleable inventory, out-of-stock, and backorders.

Magento PWA (Progressive Web Applications)

For those who aren’t aware of PWAs, they are web applications that combine standard web practices and advanced technologies (JavaScript features) to deliver an app-like experience to users. Using progressive enhancements that offer features similar to a native mobile application, PWA allows merchants to improve user experience, customer engagement and conversion rates.

Magento PWA Studio is the new addition to Magento 2.3 which offers a suite of tools to develop, deploy and optimise Magento stores as Progressive Web Applications. These tools enable developers to learn PWA techniques, build lightning-fast web pages and PWA extensions and components to be reused and sold on the Magento marketplace.

Some of the ways in which merchants and end users can benefit from PWA include:

  • PWA focuses on mobile-first approach, thus allowing stores developed with PWA studio to seamlessly function on mobile devices which improves user engagement and experience.
  • PWA combines the features of native apps with the benefits of advanced web technology which allow online stored integrated with PWA to run smoothly both as a web page and as a mobile application.
  • Unlike native apps, PWA stores use a single codebase which reduces their development and maintenance costs. Moreover, the same application can work effortlessly on iOS and android devices, eliminating the need to create separate apps for both platforms and saving a great deal of money.
  • A PWA loads 2-3x faster than a responsive website or an m.dot web store. Google’s mobile-first indexing contributes to high speed and smooth performance of PWA stores on mobile devices.
  • With PWA, users get access to up-to-date content without having to download and install updates. What’s more, it also eliminates the issue of software fragmentation as you don’t need to maintain the older version of the application.
  • PWA also works offline, allowing users to continue browsing the pages even without an internet connection.

Related Product Rules

Another robust extension from Magento 2 Commerce- Automatic Related Products is an effective way to strategically showcase related products as alternatives to the customer and increase the chances of complementary product sale and generating revenue.

The module uses an automatic rule-based algorithm (conditions and actions) to determine relations between displayed products and related items and offer best product recommendations to the customer.

Highlights of the Automatic Related Products include:

  • For each Magento related products block you create, you can choose where you want to display recommendations – like on the product page, category page or within the shopping cart.
  • You are also allowed to choose a custom position for the recommendation block within the page – before content, under the native block, instead of native block or inside the page.
  • You can provide a custom name and also define the number of items to be displayed in the block at once.
  • You can use any attributes to automatically create a group of related products and also customise pre-made rules in the backend.
  • The module offers A/B testing support to help you assess the performance of the rules you created.

Magento Reward Points

Magento 2 Commerce Reward Points module allows users to create and implement effective reward programs to encourage customers to keep coming back for more. By offering loyalty points to customers on the bases of a wide range of activities, which they can redeem towards future purchases, you can create a sense of loyalty and easily convert occasional website visitors into loyal customers.

With Magento 2 Reward Points extension, you can

  • Easily modify exchange rates for earning and spending points anytime.
  • Manage customers’ reward point balance manually.
  • Notify customers about the expiration date of points to trigger sales.
  • Analyse customers’ purchasing behaviour through reward points reports.
  • Allow customers to track the reward points history in their accounts.

B2B Commerce

The main objective of B2B Commerce functionality of Magento 2.3 Commerce is to facilitate marketing, sales and account management for business-to-business buyers through an easy-to-use, secure platform. With Magento B2B solution, B2B customers can self-manage their company account and set specific roles and permissions for multiple tiers of buyers.

Highlighted below are some other features of Magento B2B Commerce:

  • Each customer receives a unique username and password which allows them access to their company account with information like orders, order history, specific product pricing, promotions etc.
  • Customers can check stock levels in real-time either with exact estimations or high/low indicators.
  • Customers can place orders by browsing products through a product catalogue or by simply entering the product code and order quantity.
  • Customers can check order and invoice history and also print past invoices, credit statements in PDF format.

All these features offer numerous ways for online merchants to improve their customer engagement, customer loyalty and overall shopping experience which ultimately results in increase sales and revenue. If you have been running your online store on an older version of Magento, our Magento experts can help you upgrade to Magento 2 and benefit from its advanced functionalities with easy customisation and support.

The post Top Magento 2 Features that Will Boost Your Business Sales appeared first on Blog - Web Circle.

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