Attract new customers through inbound marketing.
Demand generation is an ongoing, evolving process of creating quality content that pulls people toward your brand to learn more about what you have to offer. By attracting new prospects through engaging content, your business will naturally generate more web traffic, leads, and sales conversions over time. Successful organizations don’t simply aim to close sales, but rather to develop long-term, rewarding relationships built on quality, trust, and loyalty.
We use state-of-the-art software and effective inbound marketing methodology to turn strangers into leads, leads into customers, and customers into brand ambassadors. Our strategies combine tools with expertise to deliver the most qualified lead traffic and the greatest impact for your marketing efforts.
Your marketing content is the most important way to engage and influence your audience. Far from just selling your brand, your content communicates the value of your business through your unique information and insights – it demonstrates your industry expertise while also showing customers and prospects that you understand their needs and have a solution for their challenges.
When done correctly, email marketing can still be a valuable marketing tool. Pulse offers content creation, graphic design, landing page creation, list segmentation, broadcasting, and reporting services.
Your blog is more than just publicity – it’s a way to help prospective customers get to know your brand before they ever contact, hire, or purchase from you. Blogging allows you to share your expertise and build enduring relationships, all while driving traffic to your website.
We’ll begin by researching and identifying relevant topics to cover, followed by the creation of an editorial calendar that’s synchronized with your social media posts. Finally, we’ll write engaging blog posts using selected keywords that will increase your search rankings, resonate with your target audience, and inspire conversions through effective CTAs and landing pages.
Our social media package includes the design or upgrade of your business profile pages on various platforms. We also include graphic design and HTML coding, page descriptions using identified keywords, images and videos to convey your message, effective calls-to-action, and forms to capture leads. We’ll update each page regularly by following a pre-established editorial calendar and keywords with unique posts, including news, events, contests, polls, and resources, to keep your followers engaged and coming back for more. You’ll also receive an insightful report at the beginning of each month highlighting the performance of your pages during the previous month.
Calls to Action (CTA’s) and Landing Pages
Once readers have finished reading your email message, blog, or promotion on Facebook, a clear call-to-action (CTA) is vital to guide them to the next level of engagement with your business. Landing pages not only offer the mechanism for this voluntary interaction, but also allow you to provide and request more information, making it easier to better qualify your leads and implement effective strategies for the next stage. It’s also an invaluable tool to measure the success of your campaign’s conversion rate.
Workflows involve a series of automated actions – triggered by specific behaviors and criteria – designed to more effectively segment your leads and move them further through the sales cycle. Workflows allow you to manage nurturing multiple campaigns with customizable timing and content – saving time, making better use of resources, and ensuring that you attract higher quality leads. We use the best marketing automation software in the market to build your pipeline of new prospects and nurture them through the sales cycle with engaging content.
Effective marketing campaigns deliver measurable results.
One of Inbound Marketing’s greatest features is the opportunity to track each of your prospects’ steps through the sales cycle. Using cutting-edge software, we’ll provide you with easy-to-read monthly reports to analyze the success of your inbound marketing activities.
Our monthly reports will show which marketing efforts are attracting the best types of customers to your website.
We will isolate the most effective channels for converting high-quality leads, so we can identify both the strengths and weaknesses of your campaign.
Closed-loop reporting helps us ensure that your sales team is converting quality leads into customers.
The sales cycle doesn’t end at the completion of the first transaction! Through ongoing effective marketing, we’ll keep your customers engaged and loyal to your brand. Our reports will indicate how often your current customers revisit your site for more information, as well as how often they download new content and engage with your brand via social media.
Take a moment to peruse our success stories to view some of our complete campaigns.